DairiConcepts* wanted a way to increase their authority in the industry. The team and I decided to create and promote an annual industry trends report. For four years, I researched and synthesized dozens of articles to create the annual company report. Then, I repurposed it as a webpage, newsletter issues, PowerPoint decks, and more.
I collaborated with an outside graphic design agency to create branded materials for lead magnets (below).
The annual webpage caused increased web traffic every year, bringing attention to the company's core offers. *Now DFA Ingredient Solutions
